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Our specialty and expertise is in developing Web sites for businesses and organizations like yours.
Krafft.com can provide graphical design, logos & branding and development of site features
and components - including
shopping carts, online ordering or subscription tools, site searching,
content management, online contact and lead-generation forms and virtually
any type of dynamic or database-driven applications that will help you provide
even more service to your customers online.
Krafft.com is established in California's Silicon Valley and we've been working on the Web since the general public first began using it in the mid-90s. We can contribute to your
business or organization in virtually any design, development, usability
or branding capacity you require.
The bottom-line is... If you're using the Web to do business, then
your site
has to be as effective as possible. In business-terms, this means the
site should excel at increasing customer loyalty and brand recognition, supporting your business model and
strategic initiatives and - most importantly - generating revenue. More
specifically, your site needs to anticipate and effectively meet the various
needs, interests and specific objectives of your visitors.
Let Krafft.com help you connect with your customers online ® - Contact us today!
I've been involved in this online, interactive medium since the first days of the "World Wide Web", and have contributed my experience to dozens of companies including Microsoft, GO.com (Disney / Infoseek), Intuit, Sun, Cisco, Oracle, IBM, XEROX, Anderson Consulting, Netscape, Apple, AOL, Adobe, Hewlett Packard, SAS, Palm, Nortel, Novell, SGi, SAP and Agilent.
Before operating my own design firm exclusively, I was the Creative & Web Production Director at Fatbrain.com (formerly Computer Literacy) - the third largest reseller of books online. I was credited with increasing Fatbrain's site traffic, online sales, and corporate account revenues by a factor of five - in just over one year.
I was also a key member of the development team for "eMatter" (now
"MightyWords.com") - the first online, self-publishing product which allows established and aspiring authors to publish, catalogue and sell their works in
secure digital and downloadable formats.
I was the first Web Producer for the entire Business Division of Intuit (makers of Quicken, QuickBooks, TurboTax and more), and developed virtually all of their subscription, product, support, testing, public and intranet Web sites.
Other experiences include technical writing and editorial roles, product marketing, program management, strategic and business planning, and highly successful Business-to-Business product development.
- Extensive Web Production, Graphical Design, Usability and User Interface (Human Computer Interaction), Quality
Assurance Testing and Technical Writing.
- Client and Server-Side Code & Development, including HTML, CSS,
ASP/VBScript, SQL, Perl/CGI, JavaScript/DHTML, XM/SL and more...
- Work with the latest software tools, including Adobe Photoshop, Illustrator, ImageReady, DreamWeaver, image-optimization and
animation used in Web and graphical design, logos & branding,
ad-banners, signage, business cards, print and other promotional
materials.
- Other Content Management, version-control and other publishing and development systems experience.
- Several years' Development and Design-team management experience
- Experience in all environments, servers and platforms (Win, UNIX, Sol., Mac, IIS, NES, Apache, ColdFusion, etc.)
- Work recognized by several sources including David Siegel (author of
"Creating Killer Web Sites") and CNET Builder.com's
"Critique of the Week" - which also includes an interview with me here:
http://www.builder.com/Graphics/Critique/102799/interview.html
(Note: This site is no longer available, so link goes to local copy of page).
- Other examples of my design and production work can be viewed via my
portfolio.

Thomas W. Krafft
website design & development
www.krafft.com
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